🎯 Targeting

2 options to reach customers on Inadrive Platform:

1) by location(Zip code) and interests

PRIMARY

2) by specific profile details (direct placement)

*NOT AVAILABLE

Targeting by zip code pick up

  • Advertiser can target Consumer Profile by the zip code start pick up.
  • Geographic location of Consumer automatically provides specific general Profile.
  • Closest Demographic of local population can be found on Government website> by zip codes.
  • Selecting the zip code can be extra beneficial for local businesses.



Targeting by Interests

  • All Riders have option to select and modify Interests at any time in order to receive more interesting Ads to watch.

It provides higher chances of actually engaging the Consumer.

  • Assures the Advertiser that the Consumer has real interest about the product or the service.

Advertiser can target as many interests wanted.


  • RIDERS CAN SELECT MINIMUM OF 7 INTERESTS OUT OF 34.
  • VIDEOS THAT HAVE THE MOST MATCHES OF INTERESTS WILL BE PRESENTED FIRST. GRADUALLY VIDEOS THAT HAVE THE LEAST MATCHES WILL BE PRESENTED.
  • OUR SYSTEM WORKS BY SIMPLE LOGIC THAT RIDERS WILL UPDATE THEIR INTERESTS TO BE CORRECT ONES IN ORDER TO RECEIVE THE MOST ENJOYABLE CONTENT POSSIBLE.
  • LIST OF INTERESTS
Books, Health and Fitness, Cars, Tech, Hair and beauty, Film and TV, Food and drink, Music, Gadgets, Design , Innovation, Popular ,Gifts,Personal Finance, Animals and pets, Art, Celebrity, Investment, DIY and Crafts, Education, Career, Holidays and Event, Comedy, Kids and Parenting, Outdoors, Photography, Sports, Smartphones, Tattoos, Gaming, Travel, Weddings, Restaurants.

2) direct placement

*not available during the lunch phase
  • This feature on InADrive Platform allows Advertiser to target the Consumer by these specific Information: Gender, Yearly income, Field of work, Country of Birth and Age.
  • Using this feature is 50% more beneficial than only targeting through zip code and interests. Plays on selected profile only when it is exact match of one of the Information.


operating area - San Francisco, ca

Coming soon.

Other Information about profiling:


  • Operating zip codes: San Francisco
  • Demographics by Zip Code https://factfinder.census.gov/faces/nav/jsf/pages/community_facts.xhtml#
  • InADrive App is only operating on iOS (iPhone) platform for now.


inadrive Limitations of use:

  1. US registered phone number (no international numbers) and ability to download app on app store in US (registered active Apple ID).
  2. 18 years old and up.
  3. 2 rides per day per each account (person) - we try to reach and familiarize with our service wider range of people.


  • Riders accept that instead of paying for the ride, it is required from them to watch advertising on their phones always in the amount of time matching their trip.
  • The Rider gets a different number of videos from various advertisers that are matching their interests which the advertisers are targeting.
  • Advertisers pay for targeted Riders trip, and in exchange, their Ads are seen by the Rider.