habits
- love for free stuff.
- unlike int-eruptive ads.
- constant shopping.
w/ tech
Smartphones.
: win-win
at inadrive money is not involved. the new value is:
at inadrive money is not involved. the new value is:
the Time.
the Time.
why?
why?
Each trip has
Each trip has
time traveling(ETA) and
time traveling(ETA) and
each video is charged by
each video is charged by
WE SELL VIDEO ADS TIME SEEN BY INDIVIDUAL USER:
super efficient mixed elements of:
super efficient mixed elements of:
-Two Industries
-Two Industries
- Video as the most powerful marketing medium.
- Ride sharing becoming automated and self sufficient.
-Innovations
-Innovations
- Smartphones
- "Video seen" anywhere method
-Limiting Behaviors
-Limiting Behaviors
- Limited areas of operation
- No transferable ride
- Videos have to be seen, to get next ride.
steps How InADrive works:
steps How InADrive works:
1) REWARD
1) REWARD
the free ride
2) VALUE
2) VALUE
time of trip equals time of videos
3) REDEEM
3) REDEEM
watch videos anywhere
4) REPEAT
4) REPEAT
Watch all videos time and then request the next ride
Riders create profile with interests (1 minute).
1. motivated riders
1. motivated riders
to use ride sharing service because it is free.
No need for any form of payment.
No need for any form of payment.
Enters drop off destination.
2. interested advertisers
2. interested advertisers
rides where local businesses are located, known demographics.
Pick up and drop off in pre-determined areas.
Pick up and drop off in pre-determined areas.
Pick up location has to be within 0.5 miles →ride is not transferable.
3. reach exact profile
3. reach exact profile
Optionally add friends on trip that have the app installed.
Optionally add friends on trip that have the app installed.
Estimated Time of Arrival (ETA)
4. time as value
4. time as value
Videos lined up one after the other.
Videos lined up one after the other.
- Redeem by watching Ads time equal as ETA.
- Riders see the drivers location when arriving for a pick up.
Car is coming to pick up the rider → receives videos time.
- Can start watching
5. watches anywhere
5. watches anywhere
- The Ads time decreases by each video time, until it reaches 00:00.
Option to modify the Interests anytime
7. riders Interests are the real ones.
7. riders Interests are the real ones.
So that it is always the most interesting content seen.
So that it is always the most interesting content seen.
- Only when Ads time is back to 00:00 - get new ride.
8. watches all videos.
8. watches all videos.
to be able to have next ride.